3 Steps to Turn Your Passion Into a Six-Figure Business

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The internet has given immense opportunities to creators to make a full-time living doing what they love.

Many online creators are saying goodbye to their 9–5 jobs and have started working on their passion projects. The idea of “solopreneur” has fascinated many people to work for themselves.

These creators are making six-figure incomes by monetizing their content. They are using their skills to produce products and services for their audience.

The internet has made it possible. Online tools, software, and resources have helped creators work independently, without a team or other human requirements.

Is it possible to work on your passion and turn it into a six-figure business?


Many people are working on side hustles to build their dream business. They are in search of financial and time freedom.

Creators like Justin Welsh and Dan Koe make over a million dollars yearly by creating content on multiple platforms online.

Justin is famous for his solopreneur journey, making him $2m/year.

Many people want to be like Justin. They want to work on something they love and make money. They don’t want to work on a corporate job that sucks.

I’m here doing the same. I quit my job three years ago to work on my passion for writing. I’ve been doing many freelancing jobs, working for clients, and creating online. So far, it’s going great.

Below are three steps to help you turn your passion into a six-figure business.


The first step is to know what you want to do. What is your passion?

Finding an answer to this question can be complex. It’s not as easy as it seems. Many people in their 30s and 40s are still unsure about what they want to do.

However, it’s never too late to pursue your passion. Numerous historical examples prove this point.

For starters, you can ask yourself the following question to identify your passion:

  • What do you like doing when you have nothing to do?
  • What do you dream about becoming?
  • What would you do if money were no object (or if you had enough money to sustain your life)?
  • What activity lights you up when you think about doing it?

Look for the job you would take if you didn’t need a job.” — Warren Buffett

Your passion should be something you love doing. It should not be because of the outside influence. It should not be something you do because you need an outcome.

For instance, writing is my passion. I would keep writing even if I didn’t make money off it. I wrote for free for years. My blog didn’t get many views then. I had written almost a hundred articles, yet nobody knew me well. But I kept going because I loved writing online.

Your passion could be music, art, dancing, speaking, sports, etc.

Take time to identify what you love doing.


Use the internet and its tools to work on your passion.

Even if you currently work a 9–5 job, keep looking for opportunities outside.

Create content related to your passion. If it’s writing, start a blog or write articles on Medium. If it’s music, compose songs and upload them on YouTube. If it’s dancing, maybe create content on TikTok, YouTube, or Instagram.

There are tons of ways you can create content. Pick one and start.

You don’t have to be good. You don’t need thousands of views and likes. You just have to start. If you think about the outcome before creating, you won’t have the confidence to continue. It’s not possible to succeed from day one. You need to persist and maintain consistency. The results will show over time.

Master one platform. Become a renowned figure in it. Research and work hard to learn about how people are succeeding. Copy their process. Don’t plagiarize.

At this stage, don’t think about making money. Work for free. Create content for free. Don’t care about outcomes. Focus on doing the work to the best of your ability.

There will be adversities. You might face criticism and negative feedback. Take them as learning opportunities and keep going.

Focus on creating valuable content for the audience.


Your goal is to turn your passion into a business.

How can you capitalize the content you created (for free) to generate thousands of dollars?

There are several ways you can do that.

When your work is good, and people begin to notice it, they will offer you collab opportunities. Brands might want to sponsor your content. Businesses will want to work with you.

How do I know it?

When I was making zero income from writing, I shared every article I wrote on LinkedIn. I republished them on multiple platforms and self-published my work. This helped me connect with various businesses and individual creators. Luckily, I was offered several freelancing jobs. Some creators offered me to contribute to their books and other content.

I’ve seen it happen to many creators open to sharing their work. They do not shy away from criticism. They know the value of showing up and keep pushing.

Creating your own products is a more practical way to monetize your content — especially if you want more control.

Your product should solve real-life problems. They should provide tons of value to the audience.

What are such products?

  • Books
  • Courses
  • Templates and checklists
  • Music or art
  • Software

The primary sources of income of six-figure creators are through digital products like courses and books.

Create valuable products and promote them on your platform. Marketing your products is crucial so that people will know about it.

Some other monetization strategies include:

  • Affiliate marketing
  • Sponsor ads
  • Banner ads
  • Email marketing
  • Memberships


The opportunities are endless. The only catch is that you must be good at what you do.

Spend maximum time creating valuable content. Fail a lot because it teaches you how to move forward. It shows you which way is good and which isn’t.

Don’t keep yourself from sharing your work. If you want to succeed, you need to self-promote.

Being good isn’t enough in today’s market. The competition is high. Your creative skill will only take you so far. It’s essential to know how to market and sell your work.

The only way to do that is to show up, create, and share your work.

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